A CEO who writes 9,200 employee birthday cards a year explains the value of gratitude

If you were to sit next to Sheldon Yellen on your next flight, he’d probably be writing birthday, ‘thank you’ or anniversary card — lots and lots of them.

Yellen is currently the CEO of BELFOR Holdings, Inc., a disaster-relief and property-restoration company. And since 1985, long before Yellen was chief executive, he has written a birthday card to every employee of the company every single year.

Today, as CEO, he says he handwrites 9,200 cards annually — one for every employee.

“There is an inside joke with acquisitions that I ask prior to closing: ‘How many more people?'” he told Business Insider’s Chris Weller in 2017 — meaning, How many more birthday cards do I have to write? — “since I am constantly calculating that in my mind rather than ‘What is the EBITDA [earnings before interest, tax, depreciation, and amortization]?'”

Yellen started the practice in 1985 He says he started doing it after he was hired by his brother-in-law, since many of the current employees felt he was being given special treatment. If nothing else, the birthday cards would encourage people to stop by his desk to say thank you, he thought.

“And it worked,” he said. “It got people talking, we started to communicate more, and I like to think it helped me earn respect within the company.”

The importance of workplace gratitude

Fast forward to today, and Yellen is now bringing suitcases full of stationery with him on every plane trip he takes.

But the practice isn’t just for the thank you — Yellen writes anniversary cards, holiday cards, and writes to his employees’ kids when they are sick, company director of marketing communications Alexandra Gort told Business Insider in 2019.

Yellen has found taking the time to write out a card for each and every person has created a culture of compassion through the whole company.

“It’s also something that doesn’t have to cost a thing,” he said. “When I learn of random acts of kindness being performed in the field, I take it upon myself to again, reach out in writing, and send a thank you card so that person can know they are appreciated and that their efforts don’t go unnoticed.”

Other less enlightened CEOs may consider the gesture frivolous or a waste of time, but Yellen is quick to disagree. He said his experience has taught him that the value keeps coming back in spades.

“When leaders forget about the human element, they’re holding back their companies and limiting the success of others,” he said. “Focusing only on profit and forgetting that a company’s most important asset is its people will ultimately stifle a company’s growth.”

Source: Business Insider

October 17, 2019

Jaime Tanna

Jaime Tanna is an international teacher and energy therapist specialising in the healing arts. As the visionary founder and director of Energy Therapy, Jaime is an experienced Spiritual Teacher/Mentor, Reiki Master, Yoga Teacher, Sound Healer and Intuitive, and brings a wide array of different skills to the healing table. Coming from a family of pharmacists and doctors, Jaime grew up with a strong allopathic model of the world but quickly saw the limitations of that paradigm. Today, with clients and students throughout the world, Jaime specialises in personal and spiritual development, yoga and meditation, and clearing and rebalancing the human energy field inspiring clients and students to connect to their deepest being to create a life lived on purpose, and with joy!

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