Impossible Foods CEO Promises Kids They Won’t Be Eating Dead Animals by the Time They’re Adults
Plant-based meat is not only for vegans these days. Its popularity is spreading around the world due to the fact it’s cleaner, leaner and possibly even tastier than meat (according to those meat eaters going vegan!).
The Beyond Burger is being sold in the meat freezers of supermarkets across the USA while the Impossible Burger is becoming a permanent fixture in fast-food chains, such as Burger King.
Additionally, both US companies making the plant-based meat alternatives, Beyond Meat and Impossible Foods, also have their products being sold in Singapore and Hong Kong.
Recently, California-based company Impossible Foods organised an event for children filled with activities to teach them about plant-based foods.
“Who loves to eat hot dogs? Fish sticks? Hamburgers?” CEO Patrick Brown asked the children during his speech according to Grist. Most of the children responded by raising their hands.
“Who here is really glad that they came from dead animals?” Brown continued as the children became silent and lowered their hands. “I promise that by the time you are adults the meat you eat will not come from dead animals,”
Brown said. “You can come find me and beat me up if I’m wrong.”
Impossible Foods is working to replace all food animals with plant-based alternatives by 2035 and Brown believes that one major step in that mission will occur once plant-based meats become price-competitive with animal flesh.
“With the caveat that this depends on scaling and other variables, probably three years with a high degree of certainty,” Brown said about the timeline for when he expects the Impossible Burger will be cheaper than its animal-based counterpart.
Of course, some people will say that this is all about making money, pure and simple, but if you still don’t believe that large amounts of meat consumption is bad for your health, and also harming the planet, then check out films like ‘What the health’ and also ‘The Game Changers’ (out in September 2019!)