UK announced as ‘world leader’ for vegan food launches

The UK is officially the world leader for vegan food launches, according to data from market expert Mintel

When it comes to plant-based eating, Germany was at the forefront with recent reports confirming that ten per cent of the population describe themselves as vegan or vegetarian, and an impressive 1 in 10 new products feature a vegan label. However, new data from market research firm Mintel has revealed the UK has now taken the lead.

Thanks to initiatives like Veganuary, there has been a sharp rise in the number of Brits opting for meat-free alternatives, which has subsequently led to more vegan products being released.

Mintel reports that around 16 per cent of new food launches in the UK in 2018 were vegan, doubling from eight per cent the previous year, and it found that 34 per cent of British meat eaters have reduced their meat consumption in the last six months.

“For a number of years Germany led the world for launches of vegan products. However, 2018 saw the UK take the helm,” said Edward Bergen, global food and drinks analyst at Mintel.

Thanks to the pioneering work of film makers Kip Andersen and Keegan Kuhn and authors like Anthony William, people worldwide are becoming more aware of the negative impact of eating meat and diary products, and are replacing them with plant-based dishes, so the food industry is sitting up and taking note, offering more options than ever before.

The beginning of 2019 has already seen a number of major brands launch vegan options to their line-ups.

From Greggs’ new vegan sausage roll and McDonald’s vegan-friendly Happy Meal to TGI Fridays “bleeding burger” and Waitrose’s ‘fishless fingers’, more and more companies are beginning to accept that veganism is now a mainstream lifestyle choice.

And, according to Humane Society International UK (HSI UK), the vegan market is going to continue to grow.


Expand Your Awareness:

Interested in Energy Medicine for greater health and well-being? Sign up for our membership site today, or book a 1-1 session with me!

May 6, 2019
Health , leader , UK , vegan , 

Jaime Tanna

Jaime Tanna is an international teacher and energy therapist specialising in the healing arts. As the visionary founder and director of Energy Therapy, Jaime is an experienced Spiritual Teacher/Mentor, Reiki Master, Yoga Teacher, Sound Healer and Intuitive, and brings a wide array of different skills to the healing table. Coming from a family of pharmacists and doctors, Jaime grew up with a strong allopathic model of the world but quickly saw the limitations of that paradigm. Today, with clients and students throughout the world, Jaime specialises in personal and spiritual development, yoga and meditation, and clearing and rebalancing the human energy field inspiring clients and students to connect to their deepest being to create a life lived on purpose, and with joy!

Read more by this author

Would you like to share your thoughts?

Login/create an account for faster commenting...

One response to “UK announced as ‘world leader’ for vegan food launches”

  1. Lisette Callis says:

    I just want the recipe in the pic.. looks delicious!

Leave a Reply

Your email address will not be published. Required fields are marked *